Category Archives: Science

Case Study: WEBRONZA – Asahi Shimbun (Japan)

Based on an interview xxx date

The name of the publication and / or company

WEBRONZA – Asahi Shimbun

Established

June 2010

Web Address

webronza.asahi.com

Form of the company

A section of The Asahi Shimbun Company

Describe your site or business in few words.

Webronza is a renewed and online version of a liberal, forum-like magazine called ‘Ronza’ in Japan. ‘Ronza’ started in 1994 but was faced with suspension of publication in 2008 due to its small circulation.

The main contents of ‘Webronza’ fall into the following 5 categories: ‘Politics/International’, ‘Economy/Employment’, ‘Society/Media’, ‘Science/Environment’, ‘Culture/Entertainment’. With around 30 writers for each category, almost 150 writers,in and out of the company, are updating their opinion on latest issues.

In addition, special edition and features are updated on time, and literary reportages are also published. These are not free of charge with JPY 735 (tax included) for a package of all categories. JPY 262 (tax include) is for one category if contents are not subscribed to in a package. What’s more, even if there are free contents, ‘Webronza’ is making an effort to transfer their subscribers into those who pay to read. These contents include: corner of young researchers, overseas information, noteworthy blogs and NPO information, to name a few.

Continue reading

Case Study: Formica Blu (Italy)

The name of the publication and / or company

 Formica Blu

Established

2005

Web Address

www.formicablu.it

Form of the company

LLC

Describe your site or business in few words.

Elisabetta Tola, founder of Formica Blu, explains:

“Formica Blu focuses on journalism and science communication, using a cross-media approach that embraces paper, TV, radio and web. Beside our webzine and a web radio, we work as subcontractors for several news outlets (magazines, national and local radios, TV); we assist science editors, research groups and public organizations with information dissemination, communication plans, post-graduate training and audio-video productions. Although journalism (with that I mean our radio show “Radio3 Scienze” and our support to Wired, L’Espresso, Le Scienze, Mente&Cervello) guarantees us high visibility, the most of our profit comes from communication products. We also have independent science communication projects for which we seek bottom-up financing.”

Continue reading