Sports

Case studies that belong to category Sports.

Case Study: Urheiluviikko.net (Finland / Malta)

April 17, 2012 in 5-10, Ad networks, Case Studies, Consulting, CPA - Lead Generation, Finland, More than $100.000, Original content, Pay Per Post, RSS Advertising, Special editions of content, Sponsorship, Sports, Text links | No comments

The name of the publication and / or company

Urheiluviikko.net, High Roller Factory Ltd.

Established

The site was established by DeeReal t:mi in 2006. In 2010 the ownership of the site was transferred to High Roller Factory Ltd.

Web Address

 Urheiluviikko.net

Form of the company

Urheiluviikko.net was originally launched by DeeReal, Pekka Värre’s one man company. Currently the site is owned by High Roller Factory Ltd, a Maltese joint stock company.

Describe your site or business in few words.

Urheiluviikko.net is a website that is aimed for enthusiastic sport followers and sport betters. The main emphasis is on football, ice hockey and other sports favored by the Finns.

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Case Study: Sankei Digital (Japan)

April 6, 2012 in 10+, Banners - CPM / CPI, Blogs, Books, Case Studies, Entertainment, Japan, Merchandise, More than $100.000, News, Original content, Software, plugins or apps, Sports, Subscription, Syndication | No comments

Based on the interview made on 18.03.2011 with CEO Tetsuji Kondo.

The name of the publication and / or company

Sankei Digital Inc

Established

2005/11/1

Web Address

www.sankei-digital.co.jp

Form of the company

Business corporation (joint-stock company)

Describe your site or business in few words.

Operates as a full-time digital company owned by Sankei Shimbun, one of Japan’s largest national daily newspapers. The website contains content from five different news sources: General news from MSN Sankei News, sports and entertainment news from Sankei Sports, evening tabloid paper news from ZAKZAK, economics and business news from SankeiBiz, and popular news summaries from iza. Of all of these sources, iza not only reports on news, but is also made up of blogs written by journalists and experts, and allows users to backtrack their blog articles freely. This highlights the website’s interactivity.

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Case study: Jatkoaika.com (Finland)

March 7, 2012 in 10+, Banners - CPM / CPI, Case Studies, Citizen Journalism, Commentary, CPA - Lead Generation, Finland, Message board, More than $100.000, Original content, Sports | No comments

The name of the publication and / or company

Jatkoaika.com

Established

Registered in 2001.

Web Address

jatkoaika.com

Form of the company

Jatkoaika is a registered association, located in Helsinki, Finland.

Describe your site or business in few words.

Jatkoaika.com is a website which concentrates on ice hockey. It publishes news, articles, interviews, columns, match reports and photographs about Finnish ice hockey leagues and about NHL. The site has also an active message board. All the content is produced by volunteering ice hockey fans. The editing is also done by volunteers. At present there are around 200 volunteers involved in the making of Jatkoaika.com. Jatkoaika.com is one of the most successful independent on-line sites in Finland.

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