The name of the publication and / or company
Form of the company
Describe your site or business in few words.
Journalism.co.uk is a digital B2B website serving journalists and media professionals. It offers news services about industry movers and shakers, directories and advice/panels. The business, Mousetrap Media, now also runs news:rewired events as a spin-off from the website, which are a key part of the brand.
It competes and is complemented by Holdthefrontpage.co.uk, Media Guardian, and the Press Gazette. There was ‘nothing very clever’ about the idea but it does well from recruitment advertising in journalism because it targeted a niche and brought that together. Even Media Guardian offered journalism jobs mixed in with marketing and PR. ‘That was the big idea. The editorial is key to me. This is not just about making money. Business ethos is about how do we support the editorial. It has been a long hard struggle.’