Category Archives: $20.000-$50.000

Case Study: Asymco (Finland)

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

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Case study: Portal Parados (Spain)

The name of the publication and / or company

Portal Parados

Established

2009

Web Address

www.portalparados.es

Form of the company

LLC (S.L in Spanish)

Describe your site or business in few words.

Portal Parados is a Spanish online website that delivers information about employment, learning courses, activities and psychological assistance to a particular niche audience: un-employed citizens. It has been launched in 2009, and since then it is the only website in the country dedicated to this type of audience.

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Case study: Not on the Wires (UK)

The name of the publication and / or company

Not on the Wires

Established

April 2010

Web Address

www.notonthewires.com

Form of the company

Ltd. Exploring to changing to social enterprise .

Describe your site or business in few words.

Notonthewires is an alternative news provider priding itself on in-depth coverage of otherwise untold stories, analysis and insight. It is a multimedia production platform with an innovative content management system.

Presented through eye-catching photography, video and innovative interactive features – the team investigate the other side of a rapidly changing world. Part of the strategy is to publish less often but higher quality, which can be as little as once a month but they are avoiding the news agenda.

Not on the Wires is updated throughout the year from its headquarters, Silk Road Studios in London. Led by its co-founders, it has a network of contributors reporting from São Paulo to Tashkent, Cape Town to Buenos Aires, and the network is growing. The sell is “It’s your world, discover more about it with us.”

The general business plan is based on a growing understanding that young people are starting to think outside of the box.”

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Case study: alderleyedge.com (UK)

The name of the publication and / or company

alderleyedge.com

Established

2008

Web Address

alderleyedge.com

Form of the company

Ltd company

Describe your site or business in few words.

Alderleyedge.com was launched in 2008 and since then three hyperlocal sites have been set up: knutsford.com, wilmslow.co.uk and prestbury.com. These are hyperlocal news sites offering original news and views from the community in an affluent area. All the content and advertisers are focused within a five mile radius. The sites are run by a husband and wife team, who live in the area which they are serving journalistically. Together they divide the technology and design from the editorial and site management into two roles.

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