Monthly Archives: March 2011

Technically Media: Why editorial strategy is an investment in growing your business

By Christopher Wink: We at Technically Media hear a lot of the same, but very valid, concerns about organizations moving toward content creation. We tend to see it all as an investment in the future, but we knew we needed to have a more direct take. So, of late, we’ve been giving a presentation focused on reversing all the reasons why organizations don’t get involved. See the presentation above, check the reasons and our answers below and have us come give this presentation or another to your group, business or organization.

Technically Media: Why editorial strategy is an investment in growing your business

Case study: Stara Media (Finland)

From an interview with the founder Jocka Träskbäck 13.04.2011

The name of the publication and / or company

Stara Media Ltd.

Established

2003, registered in 2004 (Kaupparekisteri 04.11.2004)

Web address

www.stara.fi

A form of the organization

A joint stock company

Describe the site or business in few words

Stara Media Ltd. is a privately owned web publisher, located in Tampere, Finland. Company publishes web news site Stara.fi which concentrates on entertainment news content – on music, movies, television, celebrities etc. The site offers also blogs, videos and video podcasts. The company has also published printed magazine called Stara but has stopped the magazine recently.  Stara.fi is one of the most successful independent news sites in Finland.

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The State of News Media 2011

By Tom Rosenstiel and Amy Mitchell: By several measures, the state of the American news media improved in 2010. After two dreadful years, most sectors of the industry saw revenue begin to recover. With some notable exceptions, cutbacks in newsrooms eased. And while still more talk than action, some experiments with new revenue models began to show signs of blossoming.

Pew: The State of News Media 2011

A Case Study in Long Beach, California — What It Takes to Survive and Thrive

As local print, radio and television news divisions struggle to stay afloat, online community news sites are increasingly filling the gaps left by traditional news outlets. But, do these hyper-local, online startups offer a sustainable business model different from their traditional counterparts? The USC Annenberg Center on Communication Leadership & Policy (CCLP) seeks to answer that question with the publication of a new case study on the challenges facing the Long Beach Post, an online news website launched in 2006.

USC Annenberg: Online Community News: A Case Study in Long Beach, California — What It Takes to Survive and Thrive

BUSINESS INSIDER SECRETS REVEALED: An Inside Look At Our Readership And Financial Performance

Henry Blodget: We’re happy to tell you that the future of news is bright. And not just because companies like Bloomberg LLC, FOX News, CNN, Reuters, Dow Jones, and many other traditional news organizations are absolutely coining money right now (and will continue to coin it long after a handful of over-indebted newspaper companies go bust.) The future of news is also bright because some new digital news businesses are finally becoming real.

BUSINESS INSIDER SECRETS REVEALED: An Inside Look At Our Readership And Financial Performance

Case study: DavidsonNews.net (USA)

Based on an interview with editor-publisher David Boraks March 2 2011.

The name of the publication and / or company

DavidsonNews.net (Corneliusnews.net is a sister site), LLC company

Established

December 2006

Web address

davidsonnews.net

Describe your site or business in few words.

A community news website that uses paid staff, volunteers and community contributors to provide news and information about what’s going on here in town. They are also building a community: in places like North Carolina where – at least up until recently – the economy and population has been growing really fast, small communities like Davidson has been growing so quickly that it is really hard for people to hold on to the sense of community. DavidsonNews.net  helps by providing a common page for us all to be on.

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How we’re financing meaningful journalism

BY JEREMY ADAM SMITH: As part of my Knight Fellowship at Stanford University, in January I launched an exploratory survey to discover how journalists are getting their most important work done in an age of shrinking resources. I took this on because I felt it important to break away from the obsessive focus on shiny new technology and failing business models.

Knight Garage: How we’re financing meaningful journalism