Monthly Archives: April 2011

Newspapers don’t need new ideas; here are lots of ideas for new revenue streams

By Steve Buttry: Actually, newspapers don’t need new ideas. They need to unshackle themselves from their old advertising-and-circulation model and start serious pursuit of the dozens of ideas already presented for developing new revenue sources. Here are some ideas (not all mine and not new here, but not yet in wide use, at least by newspaper companies):

Newspapers don’t need new ideas; here are lots of ideas for new revenue streams

Backfence Founder Mark Potts: Hyperlocal Takes Patience

BY DAVID HIRSCHMAN: News veteran Mark Potts is best known in the industry for his (failed) site Backfence, which pioneered a hyperlocal model that leveraged user-generated content. When Backfence folded in 2007, Potts wrote at length about some key lessons he learned about hyperlocal, including the need for “conversation” in local journalism, the size of monetizable communities, and the how the cost equation for hyperlocal might work in the future.

Street Fight Magazine: Backfence Founder Mark Potts: Hyperlocal Takes Patience