Monthly Archives: August 2011

Newspaper paywalls: Lessons learned

By Ellie Behling: In the last month, we’ve looked at how traffic was affected by paywalls that were launched this year, and we’ve also talked to several publishers that put up paywalls, including a few that managed to avoid major traffic damage and even improve revenue. What have these publishers learned that could help other sites considering paid content? Here are some tips.

eMedia Vitals: Newspaper paywalls: Lessons learned

D.C. Drama Has Been Very Good for Politico

By Lucas Shaw: The long, politically heated summer has been very good for Politico.
“We were blessed that even in a tough economy in a pretty tough industry we were able to reach profitability and net profitability last year, so we went into this year looking to take our expertise and brand and make more money,” Jim VandeHei, Politico’s co-founder and executive editor, told TheWrap.

The Wrap: D.C. Drama Has Been Very Good for Politico

Case study: Ars Technica (USA)

Based on an interview with Ken Fisher, Ars Technica founder August 17 2011. The numbers are from the early days from the site and before Condé Nast acquired it 2008.

The name of the publication and / or company

Ars Technica

Established

July 1998, LLC

Web Address

http://arstechnica.com/

Describe your site or business in few words.

Ars Technica is a publication that’s really devoted to telling the story of the interaction of IT and culture. They do news and reviews articles but focus on technology from a pretty broad angle. Ars Technica tries to put everything into “big conversation” about technology, no matter if its gaming, science or Federal Policy on broadband.

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Analyst: Patch costs AOL about $150,000 per site, $160 million a year

By Julie Moos: AOL is spending about $160 million a year on Patch, which equates to about $150,000 to run each individual Patch site annually, according to an analyst’s estimate. AOL first focused on building traffic to Patch sites, and just recently started ramping up ad sales.

WSJ / Poynter.org – Analyst: Patch costs AOL about $150,000 per site, $160 million a year

Case Study: Rantapallo.fi (Finland)

Based on the interview made in 12.08.2011 with editor in chief Riikka Krenn. 

The name of the publication and / or company

Rantapallo Ltd.

Established (year)

2007, registered as an independent company in 31.12.2009 (Kaupparekisteri)

Web address

www.rantapallo.fi

A form of the organization

A joint stock company (osakeyhtiö)

Describe the site or business in few words

Rantapallo Ltd. is a privately owned web publisher, located in Vantaa, Finland. Company publishes a website Rantapallo.fi. It covers different sides of travelling – from travel stories and tips to news. Very important parts of Rantapallo.fi are searches: last-minute offers from all the major Finnish travel agencies, searches of flights, hotels and other relevant travel related services.

Rantapallo.fi is currently the most successful independent travel site in Finland and it has good visibility also on the social media sites, eg. in Facebook and in Twitter.

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Case study: Uusi Suomi (Finland)

The name of the publication and / or company

Uusi Suomi Ltd.

Established (year)

2007

Web address

www.uusisuomi.fi

A form of the organization

A joint stock company (osakeyhtiö).

Describe the site or business in few words

Uusi Suomi Ltd. is a privately owned web publisher, located in Helsinki, Finland. Company publishes web newspaper Uusi Suomi (uusisuomi.fi) which continues the journalistic traditions of Uusi Suomi, a conservative Finnish newspaper which operated between 1919-1991.

Uusi Suomi is currently the most successful independent news site in Finland. The special features of this web newspaper – concentrated much on social issues – are independent news production and active and polemic discussions. Uusi Suomi has a popular blog section called Puheenvuoro (puheenvuoro.uusisuomi.fi) and its prominent bloggers have succeeded in starting many important debates on the national level.

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Making the new digital market: A case for an Information Trust Association

By Bill Densmore: Several media and technology organizations have built proprietary or closed systems to distribute and get compensated for content they control. However successful these closed, siloed systems, outside them lies a larger universe of consumers seeking and using additional news and digital information. Connecting the silos, sharing users and content, could expand consumer choice and the digital information marketplace – an “easy pass” for information.

A public-benefit Information Trust Association could create and administer technical protocols and business rules for a shared user network that exchanges trust, identity and information commerce.

RJI: Making the new digital market: A case for an Information Trust Association

2011 NABJ Session: Ten Tips Every Successful News Entrepreneur Needs to Know

Ready to launch a local news startup? Want to grow an existing site? This session will offer 10 tips on how to be a successful news.  Hear from Glenn Burkins, founder of QCityMetro.com, who focuses on delivering news for African-American communities in Charlotte, as he joins J-Lab’s Jan Schaffer to explore what it takes to run sites of your own.  Together they will offer advice and resources based on years of experience in this space.

J-Lab: 2011 NABJ Session – Ten Tips Every Successful News Entrepreneur Needs to Know