During his first company-wide meeting two weeks ago, Nick Denton declared that Gawker Media is a technology company, not an editorial one, according to a report published on The Awl. The recasting of the Gawker blog network left at least one current editor scratching his head, but it was clearly a smart strategic message for Mr. Denton to broadcast.
By Jason Cohen: How do you get 40,000 fans, whether web app customers, blog readers, or book-buyers? By talking to the fringe, not the middle. By taking a hard line on what’s important to you. By having strong opinions, even if weakly held. By being specific, not general, By speaking to your target audience, not to just anyone who happens by your website. By taking the smallest, most well-defined niche you can muster and owning it 100%.
By David Carr: Like newspapers, portals like AOL and Yahoo are confronting the cold fact that there is less general interest in general interest news. Readers have peeled off into verticals of information — TMZ for gossip, Politico for politics and Deadspin for sports, and so on.
By Sara Horowitz: Today, careers consist of piecing together various types of work, juggling multiple clients, learning to be marketing and accounting experts, and creating offices in bedrooms/coffee shops/coworking spaces. Independent workers abound. We call them freelancers, contractors, sole proprietors, consultants, temps, and the self-employed.
And, perhaps most surprisingly, many of them love it.