Monthly Archives: February 2012

Introduction to Digital First metrics: How do you measure success?

By Steve Buttry: You can’t know how successful you are — or even if you’re succeeding — unless you find a way to measure performance. I’ll start with a process journalists should use to measure their digital efforts, then I’ll discuss some possible ways and tools to carry out that process.

The Buttry Diary: Introduction to Digital First metrics: How do you measure success?

Case study: Audioboo (UK)

The name of the publication and / or company

Audioboo

Established

2009

Web Address

audioboo.fm

Form of the company

Ltd.

Describe your site or business in few words.

Audioboo. Because sound is social. They are a mobile & web platform that effortlessly allows you to record and share audio for your friends, family or the rest of the world to hear.

“The idea for the media product came from two reasons. The first was my mum dying and I suddenly realised her voice had gone. She had an amazing life and it was such a pity that had all gone. In 2008 we were working with Channel 4 when they were going to launch DAB radio and we realised how great it would be to have a mobile device to record and take pictures and grab location. C4 said fantastic so we sketched and built it. However the recession happened and it was clear C4 weren’t going to launch so we thought we would build it any way and in March 2009 we launched. We put it in the App store and didn’t think much more of it. But then loads of journalistic producers found usage for it: the G20 protests for Guardian and Radio One listeners massively caught on. Lots of people started using it. So the growth was quite serendipitous as we realised we were hitting a great market. The USP of the product: We’re all about real-time spoken word, whereas Soundcloud is about musics. They don’t do real-time particularly well. Our content is about trying to find clips pretty quickly. It’s focus on spoken word and audio books.”

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Case study: Landscape Juice (UK)

The name of the publication and / or company

Landscape Juice

Established

Landscape Juice blog 2006

Web Address

www.landscapejuice.com

Form of the company

Auto-entrepreneur (self employed based in France)

Describe your site or business in few words.

“Featuring analysis and comment, Landscape Juice is a journalism blog running as a trade magazine – the trade voice of the landscape and horticulture industry. A sister site Landscape Juice Network was established to act as a forum where other members write their own comments, tips, advice and discussions. The Landscape Juice Network, which was launched in April 2008, is an open association of landscape and horticulture industries helping business owners of all sizes.

The blog began because I wanted to run something on the internet when I came to France and a professional friend felt it was an opportunity, to write about all my knowledge in the industry as we realised there was nothing really out there. I switched to Typepad and started writing about my industry, about landscaping. There wasn’t anything – there were industry magazines but not online. This site is me writing with comment facilities open.

I took the Landscape Network in a direction I wasn’t comfortable with at first and it has taken two years to turn that decision around: originally the network was free and open to anyone but that devalued the site. Anyone, including consumers could come on and join. I vet the membership now. I look at their profile to keep it most definitely as a business community. Both the blog and the network are both optimised for Google and the content is open to view so it is all still open to read but consumers would not be able to be part of the conversation in the professional network which is better as they may not know enough about it. There are 2,400 members now.”

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Case study: Ampparit.com (Finland)

The name of the publication and / or company

Ampparit Ltd.

Established

Established in July 1st 2004, a joint stock company established in 2007.

Web Address

www.ampparit.com

Form of the company

A joint stock company

Describe your site or business in few words.

Ampparit.com is a news portal service that gathers and updates almost all of the Finnish news headlines on one site. The news headlines are divided in the different categories that enable the user to navigate according to his/hers interests. For example business, culture, politics, ice hockey, food etc. In addition there are user related categories, created by the site community: for example the most popular headlines per clicks or the most recommended headlines.

There is a weather service, web-TV, TV-guide, and a news map that puts together news by geographical location. Naturally the service also follows what is shared in social media: in a mix-up of social media and news coverage it follows the most shared topics in Facebook, Google+ and Twitter.

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Case study: This French Life (France)

The name of the publication and / or company

This French Life

Established

2003

Web Address

www.thisfrenchlife.com

Form of the company

Auto entrepreneur – self-employed.

Describe your site or business in few words.

This French Life provides many interesting nuggets of information and is of service to people who are keen to move to France, or those already living there. There are articles about setting-up a wide variety of necessary services, from banking to the internet, as well as some of the more enjoyable things about life. It also features interviews with people from the area, those that have lived here all their lives and those that have moved to start a fresh in France.

The site is organised by categories and from the front page of the site you will be able to read the latest articles and news. It is written by journalist Craig McGinty.

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Case study: Portal Parados (Spain)

The name of the publication and / or company

Portal Parados

Established

2009

Web Address

www.portalparados.es

Form of the company

LLC (S.L in Spanish)

Describe your site or business in few words.

Portal Parados is a Spanish online website that delivers information about employment, learning courses, activities and psychological assistance to a particular niche audience: un-employed citizens. It has been launched in 2009, and since then it is the only website in the country dedicated to this type of audience.

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Profitable news

By Jeff Jarvis: I’m not against not-for-profit, charitably supported journalism any more than I’m against pay walls. I, too, crunch granola (and sell books). But I do not believe that begging for money from foundations, the public, or especially government is the solution to journalism’s problems. And I am certain that there is not enough charity in the nation to support the journalism it needs.

BuzzMachine: Profitable news

Street Fight Publishes First Research Report, ‘The Local Merchant’

To find out, Street Fight contributor Stephanie Miles, who authors the “Case Study” series on the website, spoke with over 50 local merchants from around the country to produce our first Street Fight Insights white paper research report, “The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market.” Combining these interviews and the resulting data with expert analysis, this report is a playbook for anyone looking to succeed in the hyperlocal marketing ecosystem.

Street Fight Publishes First Research Report, ‘The Local Merchant’

Case study: Tilannehuone.fi (Finland)

The name of the publication and / or company

 Arknet Avoin Yhtiö and Tilannehuone.fi

Established

2007

Web Address

Tilannehuone.fi

Form of the company

Partnership

Describe your site or business in few words.

Tilannehuone.fi has existed as a website since 2004 or 2005. It was – and still is mainly a hobby for its developers, two brothers who were interested in crime, fire and rescue issues. In 2007 the company was established in order to get a media status in the eyes of authorities. The idea of Tilannehuone.fi is to aggregate all the open data about emergencies and alarms in Finland on one continuously updated list and illustrate the alarms also on an interactive map.

“Our main idea has been to show the information differently than others do. We want our web pages to be visually clear and that the information can be found easily and fast. We want to tell the people what’s really happening, not just that there was an alarm somewhere. We want to report also those alarms that aren’t newsworthy in other media. We never did this for other media companies, but for the man in the street. However, other media companies have learned how to make good use of our publication. When we started to sell advertising the publication became profitable.”

Tilannehuone.fi uses also volunteers who are collecting information and photos of accidents from different areas in Finland. The media coverage about the accidents is also linked to the site.

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