Monthly Archives: March 2012

News Entrepreneurs vs. Traditional Journalism at SXSW 2012

J-Lab: The Institute for Interactive Journalism SXSW presentation: slideshare, mp3 and Storify available. J-Lab counts more than 1,200 entrepreneurial news start-ups around the country. Placeblogger counts 4,000-plus placeblogs. These sites often get bad raps from traditional media for being the equivalent of unlicensed drivers behind the wheels of quasi-journalistic enterprises, trafficking in rumors and opinion.

News Entrepreneurs vs. Traditional Journalism at SXSW 2012

Case Study: Journalism.co.uk (UK)

The name of the publication and / or company

Journalism.co.uk

Established

1999

Web Address

Journalism.co.uk

Form of the company

Ltd.

Describe your site or business in few words.

Journalism.co.uk is a digital B2B website serving journalists and media professionals. It offers news services about industry movers and shakers, directories and advice/panels. The business, Mousetrap Media, now also runs news:rewired events as a spin-off from the website, which are a key part of the brand.

It competes and is complemented by Holdthefrontpage.co.uk, Media Guardian, and the Press Gazette. There was ‘nothing very clever’ about the idea but it does well from recruitment advertising in journalism because it targeted a niche and brought that together. Even Media Guardian offered journalism jobs mixed in with marketing and PR. ‘That was the big idea. The editorial is key to me. This is not just about making money. Business ethos is about how do we support the editorial. It has been a long hard struggle.’

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Case Study: Mangas Verdes (Spain)

The name of the publication and / or company

Mangas Verdes

Established

2004

Web Address

www.mangasverdes.es 

Form of the company

Personal Weblog

Describe your site or business in few words.

“Mangas Verdes” is a journalistic blog that gives information about 4 specific issues: Technology, Politics, Arts & Games. It was created, according to its CEO, Manuel Almeyda, to express “ideas not given in traditional mass media”.

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Case study: ArcticStartup Ltd. (Finland)

The name of the publication and / or company

ArcticStartup Ltd.

Established

The website was established in 2007, joint-stock company registered in 2009

Web Address

www.arcticstartup.com

Form of the company

Joint-stock company

Describe your site or business in few words.

ArcticStartup is a community based media organization focused on promoting new startup companies in the field of digital, mobile and web based business. On their website, they publish daily 4-5 stories concerning startup-business in Nordic countries and Baltic region. In addition to stories they publish job advertisements on their site.

Over half of ArcticStartups revenue comes from conferences that they organize in the capital cities of Nordic and Baltic regions. To the conferences they sell tickets and stands. The conferences create an opportunity for participants to network.

The role of the website is to uphold and create a community, who attend to the conferences, and the conferences make it possible to finance the publishing.

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Case study: Hellapoliisi (Finland)

The name of the publication and / or company

Hellapoliisi.fi

Established

Registered as a company in 2010

Web Address

Hellapoliisi.fi

Form of the company

A joint stock company

Describe your site or business in few words.

Hellapoliisi Ltd. is a privately owned company, located in Helsinki, Finland. Hellapoliisi.fi is a website which concentrates on food – it publishes recipes and articles of novelty items. Company offers recipes and food photography to order. The owner, Kati Jaakonen, does also recipe books and food related games that are published by Readme.fi Oy and Nelostuote Oy Tactic Games.

The Hellapoliisi (can be translated as Stove police) blogsite started as a hobby. Kati Jaakonen, a cook by profession, founded a food blog around 2006 – 2007 in order to offer photos of her pastry and recipes for people interested in food and cooking. The site became popular very rapidly by offering good recipes for free. The content of the site is still free for visitors. The revenue comes from recipes and food photos that Kati sells to food companies. She also publishes books containing recipes.

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Case study: Jatkoaika.com (Finland)

The name of the publication and / or company

Jatkoaika.com

Established

Registered in 2001.

Web Address

jatkoaika.com

Form of the company

Jatkoaika is a registered association, located in Helsinki, Finland.

Describe your site or business in few words.

Jatkoaika.com is a website which concentrates on ice hockey. It publishes news, articles, interviews, columns, match reports and photographs about Finnish ice hockey leagues and about NHL. The site has also an active message board. All the content is produced by volunteering ice hockey fans. The editing is also done by volunteers. At present there are around 200 volunteers involved in the making of Jatkoaika.com. Jatkoaika.com is one of the most successful independent on-line sites in Finland.

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Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue

“It seems like some of the hyperlocal ones that have been more successful have actually been the ones that have been more independent. Where the person, maybe the editor or the publisher, has lived in the town or just has a passion about it and people know them. So, I think that’s one real key, at least in terms of the editorial side, of getting readership.”

Street Fight: Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue

Papers Put Faith in Paywalls

By RUSSELL ADAMS: As more newspapers close the door on free access to their websites, some publishers are still waiting for paying customers to pour in. The numbers of readers signing up so far suggest that at many papers, “paywalls” aren’t about to reverse publishers’ deteriorating finances. Yet the results aren’t discouraging industry executives, who say their efforts are succeeding in shoring up the core print business after years of declines.

WSJ: Papers Put Faith in Paywalls