Monthly Archives: April 2012

Survival is Success: Journalistic Online Start-Ups in Western Europe

All around Europe, new journalistic ventures are launched on the internet even as legacy media like newspapers and broadcasters are often struggling to adapt to a new communications environment. This report is the first to systematically assess how they are doing. Based on analysis of nine strategic cases from Germany, France, and Italy, it shows that the economics of online news today are as challenging for new entrants as they are for industry incumbents.

Reuters Institute – Survival is Success: Journalistic Online Start-Ups in Western Europe

Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Patient Power (USA)

The name of the publication and / or company

Patient Power LLC

Established

2005

Web Address

www.patientpower.info

Form of the company

LLC

Describe your site or business in few words.

Patient Power produces audio and video interview programs on serious medical topics, relying on interviews with renowned experts and inspiring patients. It is supported financially by major medical centers, through limited advertising, and unrestricted educational grants from pharmaceutical and biotechnology companies. Patients with illnesses such as cancers and chronic conditions rely on their programs to become better informed about the latest news for their condition.

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Case Study: Asymco (Finland)

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

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Case Study: Urheiluviikko.net (Finland / Malta)

The name of the publication and / or company

Urheiluviikko.net, High Roller Factory Ltd.

Established

The site was established by DeeReal t:mi in 2006. In 2010 the ownership of the site was transferred to High Roller Factory Ltd.

Web Address

 Urheiluviikko.net

Form of the company

Urheiluviikko.net was originally launched by DeeReal, Pekka Värre’s one man company. Currently the site is owned by High Roller Factory Ltd, a Maltese joint stock company.

Describe your site or business in few words.

Urheiluviikko.net is a website that is aimed for enthusiastic sport followers and sport betters. The main emphasis is on football, ice hockey and other sports favored by the Finns.

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U.S. Legalizes Startup Crowdfunding — What It Means for Hyperlocals

The JOBS Act signed by President Obama on April 5, 2012 offers hyperlocal businesses an opportunity to get investments through crowdfunding. What does it mean for hyperlocals? They will no longer have to depend solely on private or angel investors — they can raise up to $1 million per year from small investments online and through social media.

Street Fight: U.S. Legalizes Startup Crowdfunding — What It Means for Hyperlocals

Talk About Local’s Hartley: U.K. Hyperlocals Looking for Scale

The U.K. has been a rich testing ground for hyperlocal content plays over the past few years. But British projects have taken a slightly different flavor than we’re used to here in the U.S., says Sarah Hartley, a veteran journalist who has been involved in some notable stabs at conquering the local space — particularly at Guardian News Media. She is currently working on the Guardian’s local bulletin board project n0tice, and is also the managing director of the web site Talk About Local.

Talk About Local’s Hartley: U.K. Hyperlocals Looking for Scale

Case Study: Demotix (UK)

The name of the publication and / or company

Demotix

Established

January 2009

Web Address

Demotix.com

Form of the company

Limited company

Describe your site or business in few words.

Turi Munthe, CEO:

“Demotix is an online platform that allows anyone anywhere to upload their news, video and images. We vet that material and then license it on to mainstream media. Essentially we are a ‘citizen journalism AP’ (= newswire). We split the revenue from sales 50/50 with our contributors.

On the other hand, we are increasingly becoming also a news publisher. Our secondary business model, as of very recently, is advertising revenue on Demotix.com as a news site. In January this year we were getting about 1,3 million page views a month, which is what prompted us to bring on advertising revenue. We share that with our contributors, so that they get 80% and Demotix gets 20%.

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Case Study: Media Street Apps Limited (UK)

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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