Based on an interview xxx date
The name of the publication and / or company
nanapi, Rocketstart Company
Established
December 2007
Web Address
Form of the company
Business corporation
Describe your site or business in few words.
nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.
As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’
Staff numbers
Who’s creating the content
- editing staff 30％
- sales/marketing 10％
- system engineer/designer 15％
- others (web producer, director, etc.) 45%
How they make money
Revenue models and sustainability
Advertising Revenue
In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.
Other Revenue
Reception of investment and funding 0.33 billion yen
How much is your yearly or monthly revenue?
Not disclosed.
What would be the most important thing on your road to sustainability?
We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.
